I introduced myself just a few days back and had a draft ready for an article about search engine optimization and how you can use it effectively to boost the ranking of your website in search engines. Today morning, I got the shock of my life. Google was reading my mind. While trying to search for something in big `G,’ the complete search phrases appeared even before I could complete them. If Sergey is trying to read my mind, he is in for a big shock, because there is nothing in it.
Jokes apart, all my plans to post an article about SEO went down the drain and I shall have to change quite a few points before posting them over here. From what I have seen so far, individual keywords in articles will no longer be sufficient to push up rankings in the leading search engine. It is too early to predict what course other search engines like Yahoo, and Alexa will take, but the writing is on the wall. Singular keywords seem to be on the way out.
If you promote portable machines that snip hair, it would be wise to use `hair cutter’ as the main keyword instead of using just `cutter’ and `hair’ (we just launched an amazing cutter for your hair). A word of advise to those who specialize in `how to’ articles. You better change your tactics or be prepared to get lost in the labyrinths of the internet. I just searched for the simple term `how to’ and there were just 5 results. Now here is the strange part. I assumed that the results would be displayed alphabetically, but it was not so.
The top result was `how to,’ followed by `how to tie a tie.’ Out of curiosity I typed `a’ and now `how to add fractions’ grabbed the top spot. Can you guess what this means? You had better start using long tailed keywords on your articles if you want them to rank high on search results. It is too early to figure out the exact algorithm that Google is presently employing, and how it will affect the search engine preparations for articles and web pages, but I shall spend some time throughout the week to scrape whatever information I can.
Before I part, I would like to thank all of you who have been generous enough to go through these lines. English being my second language, there are bound to be spelling and grammatical mistakes in my articles. I would request you to point them out to me so that I can improve on my writing skills. My aim is to educate myself and educate you with whatever I learn. Simultaneously, I would also request you to help me learn about the intricacies of search engines. I am sure that Sonali is also reading this article in some remote part of the world. If she is, I’d like her to know that I miss her mesmerizing smile.