It is quite easy to improve seo just by following the basic rules and algorithms set by the search engines. Things have changed a lot since the distant past when one could fool search engines by stuffing their landing page (index page) with hundreds of repetitions of the same search phrase. However, that era has gone for good. Nowadays a webmaster needs to follow quite a number of rules to improve seo of their websites.
Initially, they need to research and find out the main keyword that is best suited for their niche. Then they have to find out other keywords that are directly associated with the main keyword. The second part is the most challenging and at the same time, the most rewarding, if properly implemented.
Search for any keyword and chances are that you will find that `Wikipedia’ is among the top three search results. Have you ever tried to understand what differentiates them from the rest of the bunch? Check out any one of their sites, and you shall find that there are many keywords and key-phrases, related to the main keyword. For example if you check out the Wiki page that defines shoes, you will discover various keywords that are directly related to the term `shoe,’ like `footwear’ and `foot.’ As you proceed through the article, you will discover many other terms like `high heels,’ `boots,’ `leather,’ and much more.
This is what increases their value both in the eyes of the search engine as well as that of the reader. If you are on the lookout for secondary and tertiary keywords for your main keyword, just do a search for the same on `Wiki.’ You also have to employ other techniques to improve seo of your website.
Backlinks are one of the most important tools in the armory of the webmaster. Backlinks from websites that are of the related niches and boast of a high page rank (PR) play an important part in drawing traffic to your website. If required, get in touch with the webmaster of any such site and request that you want to exchange links with them. If you are lucky enough, they might consider your case.
You should never let your website remain static. Keep on adding new and relevant content to make visitors return time and over again. Just follow these basics if you want to improve seo of your website.